Atlas Mara Case Study | Modefin

THE CLIENT

Atlas Mara Zambia is one of the leading commercial banks in Zambia and was founded in 2016. It offers a full range of banking services to corporate and retail customers through a network of 46 branches, 11 agencies and 114 ATMs, spread across Zambia’s ten provinces.

Objective

Mainly focused around physical branch banking, ATMA bank was looking for digital transformation that helps them to reach out to the unbanked population segment of the region. Their main objective was to implement cost-effective digital banking solutions that helps them to enable basic as well as advanced financial services to their customers.

One of the challenges faced by the bank in their road to digitization was to overcome the constraints of legacy systems and data siloes. The other challenge was to offer digital experiences that are simple, convenient and meets the expectations of the digital-savvy customers.

SOLUTION

Modefin helped the client by providing an easy-to-integrate Omni Channel Platform to help ATMA bank build on its digital offering and meet its expansion goals. The digital banking solution was built on customer-focused functionality which helped the client to achieve digital transformation without the complete overhaul of the client’s core banking systems.

Mobile Banking

Transfers

Enables the bank’s customers to transfer to own & other Atlas Mara accounts, other bank & international accounts, prepaid cards & mobile

Bill Payments

Users can pay various service providers from the public and private sectors.

Airtime Top-up

Users can do Airtime Top-up for any Mobile Number- direct MNO integration – Airtel, Zamtel, MTN Service.

Card-less withdrawal

Users can generate withdrawal code for withdrawing money at ATM without a card.

Standing Order

Customers can create or stop a standing order

Cards

Enables customers to request for Hot Listing Debit Card/Prepaid cards.

Loyalty Program

Enables mobile banking customers to earn rewards or loyalty points based on their transaction profile.

Mobile Wallet

Modefin developed a user-friendly mobile wallet app – Tenga with a simple registration process. The app is available on USSD, Android and iOS.

Features of the wallet

The app is available in 7 local languages

Users can borrow small loans for emergency & short term financing gaps

Users can access cash via ATM, Zoona outlets, and ATMA branches.

Transfer funds to any local mobile number & Atlas Mara prepaid card.

Features an investment pool with support from 7 days to one-year savings.

A payment solution that allows the user to pay utility bills & for goods & services.

Users can receive funds into Tenga from any local bank account.

Non-wallet users can perform card-less ATM transactions using mobile PIN.

AGENCY BANKING

Agency banking offers the same services as a real bank thereby providing the people in the rural areas access to banking services.

Services offered by the Agency banking solution:

Agent services such as checking balance, mini statement, cash in/out, cash out via prepaid and master/visa cards, bill payments, airtime top-up, change M-pin

An Agent app for customer on boarding

Admin module has the options for user registration & management, customer registration, agent registration, biller management, SMS alerts, report module, and audit logs

General Management Functions such as profile editing, changing passwords and PIN, block & unblock passwords and view transactions.

Technology Stack

Java

JSPs

Servlets

Oracle DB

The Result

Atlas Mara Bank, Zambia has received two prestigious awards for their outstanding contribution in the field of Financial Inclusion and Digital Channels (Business Tech Innovate (BTI) Awards for Excellence 2019  for Excellence in Digital Financial Inclusion for Tenga Mobile Money and Bank of Zambia Governors Financial Literacy Awards for the widest Reach & Most Innovative Product Tenga Mobile Money

Significantly improved efficiency & reduced operational risk.

Improved mobile banking experiences for the bank’s customers.

Tenga the mobile wallet app is one of the most powerful mobile money solutions in Zambia that has given high-quality outcomes for ATMA bank in terms of customer acquisition and revenue generation and gain a competitive advantage.

Testimonial

The modefin solution has really allowed us to transform our retail business. Our core retail clients have been lacking a reliable mobile banking solution and today with our new modefin mobile banking solution, we have delivered world class convenience with incomparable capabilities through an engaging user interface.

Additionally, we have been able to launch the first ever, wholly bank owned mobile money solution in Zambia, Tenga, which is powered by modefine mobile technology. With Tenga, we have equalised the banking landscape by allowing previously unbanked individuals to access world-class banking services.