Data as a predictable personalisation tool

Data-driven personalisation is a powerful tool that allows companies to deliver more tailored and relevant experiences to their customers. Predictive analytics and machine learning algorithms can be used to analyze huge amounts of data and identify patterns and trends that can be leveraged to create highly targeted and personalised marketing campaigns and product recommendations.

Listen to a podcast where Amit Darda, Co-founder, Modefin, addresses how banks should be making the most of their data resources.

About Modefin

Modefin is an award-winning Digital Banking and Fintech Solution provider to Banks across the globe. Today close to 65+ banks across Africa use Modefin Solution, a testimony to Modefin’s leadership position and maturity in the solution. Modefin specializes in providing infinite banking possibilities for banks of any size to accelerate their digital transformation & stay ahead of the competition. Modefin aims to deliver quality products and services that are reliable, built on long-standing values and relationships, win customers’ confidence, and enhance their lives. Modefin’s One Platform approach, coupled with the vision of “Co-Create & Co-Develop,” gives Banks ample opportunity to innovate on our platform to meet various business needs in the challenging environment without having any dependency on our platform. This is Modefin’s DNA and USP when compared to our competitors.

To know more about us, visit our website – www.modefin.com

About IBS Intelligence

Established in 1991, UK-headquartered IBS Intelligence is the leading global pure-play Financial Technology research, news analysis, and advisory firm. IBSi’s Sales League Table is the worldwide industry barometer ranking leading banking technology suppliers. Its research reports comprehensively cover international suppliers across all Banking Technology & Financial Technology systems and are also distributed by Thomson Reuters, Bloomberg and S&P Capital IQ.

IBSi’s Innovation Lab in Dubai brings banks and suppliers together with an opportunity to access the Middle East market and to test and experience global Financial Technology products within the region. The group company, Cedar, is a global management consulting firm with deep expertise in formulating and executing a business strategy for financial services clients worldwide, with a significant focus on leading their technology and digital transformation.

To know more about us, visit – www.ibsintelligence.com

However, implementing a successful data-driven personalisation strategy requires a deep understanding of customer preferences and behavior, as well as sophisticated technology to analyze and manage data. Companies that invest in data-driven personalisation can reap significant benefits in terms of customer engagement, loyalty, and revenue.